Supporting the wellbeing of women and the planet with PROJECT V.
Supporting the wellbeing of women and the planet with PROJECT V.
As girls, we’re told periods are unclean. If we don’t have periods, we’re told we’re not women. Womanhood can throw a lot at us, which is why we need more research, more conversation and more support. To get us through the pain as well as the pleasure, the bad with the good.
Words are powerful, but real change only comes with action.
PROJECT V is a change-driving initiative, improving the wellbeing of women and the world they live in.
There’s no such thing as women’s health without the health of the planet. So, we’re working hard to minimise the impact of our products on the world around us.
Why do we act?
What we do
The project “Bullying for Loving” aims to empower children at school who are experiencing bullying and shame.
Since 2016, Saba and UNICEF have been partnering together in order to educate young girls on menstrual hygiene, this has reached 7.5 million people.
We’re proud to have launched our V-Cup, offering up to 12 hours protection. It’s great for periods and for the planet, so everyone wins.
We successfully campaigned for broadcast authorities to overturn their ban on allowing period blood to be depicted as red on broadcast TV.
France has an annual partnership with an association helping women in difficult situations regarding their health needs. Since 2019, Nana has been supporting them with financial support and by making donations.
The Essity team participated in the Round Table Conference with the Minister of Gender Equality, aiming to break barriers on Menstrual Hygiene.
Other Project V Initiatives
We’re listening
Join the conversation
What we believe
Our purpose
References
[i] https://www.tommys.org/pregnancy-information/im-pregnant/early-pregnancy/how-common-miscarriage
[ii] https://www.figo.org/month-after-month-period-poverty & What is Period Poverty | Libresse
[iii] https://www.who.int/news-room/fact-sheets/detail/female-genital-mutilation? & What is FGM? | Libresse
Women+
Essity knows that not everyone who menstruates is a woman, such as those born with a different biological sex to their gender identity, and that not all women menstruate, considering factors such as contraception, health conditions and menopause. By adding ‘+’ to women, Essity is recognizing and including the full range of underrepresented groups who use its products, such as trans and non-binary people.