Four young women walking down the street with Project V logo overlay

Supporting the wellbeing of women and the planet with PROJECT V.

As girls, we’re told periods are unclean. If we don’t have periods, we’re told we’re not women. Womanhood can throw a lot at us, which is why we need more research, more conversation and more support. To get us through the pain as well as the pleasure, the bad with the good. 

Words are powerful, but real change only comes with action. 

PROJECT V is a change-driving initiative, improving the wellbeing of women and the world they live in. 

There’s no such thing as women’s health without the health of the planet. So, we’re working hard to minimise the impact of our products on the world around us.

Project V logo

What we do

Mother smiling at daughter before school

The project “Bullying for Loving” aims to empower children at school who are experiencing bullying and shame.

Libresse in the rural Cambodian school

Since 2016, Saba and UNICEF have been partnering together in order to educate young girls on menstrual hygiene, this has reached 7.5 million people.

V cup

We’re proud to have launched our V-Cup, offering up to 12 hours protection. It’s great for periods and for the planet, so everyone wins.

Bodyform bloodnormal

We successfully campaigned for broadcast authorities to overturn their ban on allowing period blood to be depicted as red on broadcast TV.

Women offering one another support

France has an annual partnership with an association helping women in difficult situations regarding their health needs. Since 2019, Nana has been supporting them with financial support and by making donations.

Nuvenia Round Table

The Essity team participated in the Round Table Conference with the Minister of Gender Equality, aiming to break barriers on Menstrual Hygiene.

Other Project V Initiatives

Woman holding a new born baby

We’re listening

We believe our bodies and experiences should be heard and that learning from each other can help us all. Which is why we’re asking women around the world to share their #wombstories archive and bringing them into the open.

Join the conversation

Read other stories and help break the silence by sharing your experience on social media. It’s time to make your voice heard.

What we believe

Pink origami vulva

Our purpose

To fight the taboos and stigma that surround women and their V-Zone.

Our eco promise

Our goal is to reduce our carbon footprint by 30% by 2030.


Essity knows that not everyone who menstruates is a woman, such as those born with a different biological sex to their gender identity, and that not all women menstruate, considering factors such as contraception, health conditions and menopause. By adding ‘+’ to women, Essity is recognizing and including the full range of underrepresented groups who use its products, such as trans and non-binary people.